Fee Download RESULTS: The Future Of Pharmaceutical And Healthcare Marketing, by Scott Weintraub, R.J. Lewis, Joanne McHugh, Roger Zan, Brad Sitler
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RESULTS: The Future Of Pharmaceutical And Healthcare Marketing, by Scott Weintraub, R.J. Lewis, Joanne McHugh, Roger Zan, Brad Sitler
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DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE. NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU AND YOUR COMPANY THRIVE IN THE AGE OF DISRUPTION. The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and to build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts. Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.
- Sales Rank: #708813 in eBooks
- Published on: 2015-08-25
- Released on: 2015-08-25
- Format: Kindle eBook
Review
"It's now time for the pharmaceutical industry to quickly and fundamentally adapt to the new healthcare landscape - a landscape that has dramatically changed how people deal with their health, how healthcare providers help people, and how the entire health ecosystem pays for healthcare. Pharma has been far too slow to adapt, and this book, "Results", offers a glimpse into the changes, and some core strategies to help pharma evolve and thrive in this new world of healthcare."
-- Paul Ivans, Founder, Evolution Road - Marketing Innovation Consulting
"RESULTS is an excellent and timely read for pharmaceutical brand teams focused on moving beyond the pill and adapting to an outcomes driven world."
-- Anna Stashower, CEO & Publisher PM360
From the Inside Flap
The future of pharmaceutical and healthcare marketing depends on one word:
RESULTS
Patients today are turning to the Internet more than to their doctors for good advice and reliable information, providing a huge challenge and unlimited possibilities. Going forward, both your marketing team and your brand must deliver results. Your marketing team must deliver bottom line results and your brand must deliver better results in the form of improved healthcare outcomes for payers, physicians, providers and patients. Your future depends on results.
Inside, five of the sharpest minds in the industry explore the top trends shaping the future of marketing for pharmaceutical and healthcare companies and share strategies about:
* Targeting regional markets
* Personalizing and tracking messaging
* Leveraging big data
* Interpreting healthcare reform
* Pharmaceutical & healthcare marketer's points of view
RESULTS will help you discover the trends to stay relevant and profitable, and more importantly, to help people get better, manage their conditions, and extend their lives.
From the Back Cover
DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE. NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU AND YOUR COMPANY THRIVE IN THE AGE OF DISRUPTION.
The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint
accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data
accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through
the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in
the changing landscape.
Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and to build real brand loyalty to drive your
pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and
healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts.
Authors RJ Lewis, Scott Weintraub, Brad Sitler. Joanne McHugh, and Roger Zan each share key insights into the growing trends in health care that you need to
understand in order to better market your products.
Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and
the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A vision for the future of pharma
By Mr. Terence J. Nugent
I just closed the back cover of Results. It is a true masterpiece, which exceeded even my lofty expectations. I expected the book’s title to reference getting better results from marketing tactics, and there is that within its pages. But such prosaic content is woven into an overarching arc of transforming our industry to focus on the real issue: providing real value to patients, prescribers and payers by delivering humanistic outcomes, rather than gaming the system to curry Wall Street favor. This focus on the patients we serve will lead us to the promised land. The fundamental paradigm shift to a results oriented value proposition a much needed manifesto for our industry, combining idealism in the best senses of the word with practical thought leadership based ion a lengthy and thorough immersion in the industry.
Results presents a vision to shred the black hat pharma has worn for too long, and replace it with the white hat of doing well by doing good. The 21st century it is all about adding value to society, alleviating suffering, curing diseases, restoring health, and thus making the healthcare sector more efficient and effective.
The spirit of your book is aligned with the message of Pope Francis, that we need as a society to be more compassionate. Healing of the sick and caring for the afflicted is one of the most ancient spiritual imperative, and our industry can play an important role in that transformation if only we heed your call to listen to the better angels of our nature to use our renowned competencies to genuinely help people, and earn a fair profit from the value we add.
Too much of the recent history of pharma marketing has precipitated catastrophic opprobrium from payers and the public. If we value and virtue are our polestars, we can jettison the baggage of this chapter and return to the traditional values that put patients over profits, as a true belief, not just a hollow, ironic slogan.
If the industry follows the practical roadmap to execute this hopeful vision, it will prevent a multitude of maladies, including the most recent contretemps over unconscionable price gouging by financial types.
1 of 1 people found the following review helpful.
Required Reading for Pharma Marketers
By Amazon Customer
Results is an important book for pharma and healthcare marketers. RJ Lewis and his fellow authors deliver thought provoking content in an easy to read manner. I was especially impressed with RJ's chapter on digital marketing. The world is going digital and pharma and healthcare marketers need to keep up. RJ is right on when he says, "The competitive advantage in the digital age lies in adapting and evolving." His comparison to the disruption caused by online banking is a great and transferable example of how pharma and healthcare marketing can adapt and evolve.
Finally, RJ's conclusion is correct, "Pharma companies need to show that they can deliver results better than anyone else. That's how the industry will not just remain relevant, but lead in the new ear of customer-based healthcare."
You need to read this book if you're a pharmaceutical or healthcare marketer.
1 of 1 people found the following review helpful.
Discover how to win in the new world of healthcare marketing
By Kevin Kruse
You hear about the trends--Big Data, Personalized Medicine, Healthcare Reform--but do you know what it means for your company or career? Do you have plans to take advantage of these changes? This is a solid book that explains the new world of healthcare marketing and what it means for you. Highly recommended.
My Life My Creativity | Shopping Cart | My Life My Creativity
Most helpful customer reviews
1 of 1 people found the following review helpful.
A vision for the future of pharma
By Mr. Terence J. Nugent
I just closed the back cover of Results. It is a true masterpiece, which exceeded even my lofty expectations. I expected the book’s title to reference getting better results from marketing tactics, and there is that within its pages. But such prosaic content is woven into an overarching arc of transforming our industry to focus on the real issue: providing real value to patients, prescribers and payers by delivering humanistic outcomes, rather than gaming the system to curry Wall Street favor. This focus on the patients we serve will lead us to the promised land. The fundamental paradigm shift to a results oriented value proposition a much needed manifesto for our industry, combining idealism in the best senses of the word with practical thought leadership based ion a lengthy and thorough immersion in the industry.
Results presents a vision to shred the black hat pharma has worn for too long, and replace it with the white hat of doing well by doing good. The 21st century it is all about adding value to society, alleviating suffering, curing diseases, restoring health, and thus making the healthcare sector more efficient and effective.
The spirit of your book is aligned with the message of Pope Francis, that we need as a society to be more compassionate. Healing of the sick and caring for the afflicted is one of the most ancient spiritual imperative, and our industry can play an important role in that transformation if only we heed your call to listen to the better angels of our nature to use our renowned competencies to genuinely help people, and earn a fair profit from the value we add.
Too much of the recent history of pharma marketing has precipitated catastrophic opprobrium from payers and the public. If we value and virtue are our polestars, we can jettison the baggage of this chapter and return to the traditional values that put patients over profits, as a true belief, not just a hollow, ironic slogan.
If the industry follows the practical roadmap to execute this hopeful vision, it will prevent a multitude of maladies, including the most recent contretemps over unconscionable price gouging by financial types.
1 of 1 people found the following review helpful.
Required Reading for Pharma Marketers
By Amazon Customer
Results is an important book for pharma and healthcare marketers. RJ Lewis and his fellow authors deliver thought provoking content in an easy to read manner. I was especially impressed with RJ's chapter on digital marketing. The world is going digital and pharma and healthcare marketers need to keep up. RJ is right on when he says, "The competitive advantage in the digital age lies in adapting and evolving." His comparison to the disruption caused by online banking is a great and transferable example of how pharma and healthcare marketing can adapt and evolve.
Finally, RJ's conclusion is correct, "Pharma companies need to show that they can deliver results better than anyone else. That's how the industry will not just remain relevant, but lead in the new ear of customer-based healthcare."
You need to read this book if you're a pharmaceutical or healthcare marketer.
1 of 1 people found the following review helpful.
Discover how to win in the new world of healthcare marketing
By Kevin Kruse
You hear about the trends--Big Data, Personalized Medicine, Healthcare Reform--but do you know what it means for your company or career? Do you have plans to take advantage of these changes? This is a solid book that explains the new world of healthcare marketing and what it means for you. Highly recommended.
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