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Simple Triple Standard: The Real Official, Almost True Backstory for Modern Commercial Radio, by Ray Palla
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Every day we are affected by raw, blatant standards, whether we perceive their presence or not.
SIMPLE TRIPLE STANDARD is Historical Fiction gnawing the gut of local radio news reporter Bryant L Herman in a close-knit community rife with extrapolated double standards that garner deadly impact. If you’ve ever lived in a small town, you know about double standards... How much more complicated can a triple standard be, right?
World famous Austin music celebrities, and behind the scenes radio personalities embody Bryant's descriptive of this genuine 1970s Texas style nostalgic romp which also includes love, passion, and an unexpected lethal twist.
- Sales Rank: #2040033 in eBooks
- Published on: 2015-08-21
- Released on: 2015-08-21
- Format: Kindle eBook
Review
"Writer to watch." --Marsha Wright, BBC
"Personalities rise up from the page." --Derrill Holly, Texas Radio Hall of Fame Inductee and Washington, D.C. JournalistRay Palla's SIMPLE TRIPLE STANDARD is about radio, Texas, the music scene, and a city called Austin that's as famous for bringing out the craziness of all three as it is for being a stomping ground for colorful politicians. SIMPLE TRIPLE STANDARD is more than just another "See what happened was" story about rednecks, long necks and college interns. It's a tale spun from the heart that brings it all together and makes the personalities rise up from the page.
"A brimming time capsule of '70s Austin, TX nostalgia." --Jay Levine (Former KOKE-FM DJ - "Country Jay"), Emmy Winning Hollywood Sound EditorAustin is a liberal jewel in a conservative state, and great place to live, then and now. Ray has captured the essence, sounds, and personalities of radio wars, music, & people of the '70s that put Austin on the path to become a world-class hub of culture. I was lucky enough to be a deejay on KOKE-FM, 'Super Roper Radio,' from 1973-76. Palla tells it like it was when Austin's unique culture first began to bloom.
"A fascinating, humble player on a huge stage." --Wes Chick, PlaywrightFollowing Bryant L Herman through the world of radio so many years ago grabbed my attention and was truly fascinating. I highly recommend SIMPLE TRIPLE STANDARD.
From the Author
I had to write this novel if for nothing more than to clear my conscience about something that happened when I was 18 years old working as a news reporter in Austin, Texas.
From the Back Cover
Some About Ray Palla:
"I don't eat tofu or kale unless they're mixed with actual food. I take out my own garbage and mop my own floors; and yes my joints ache. Favorite lessons in life include: How to manage odd socks for even wear, and when to punt. I approve of haggling ... and disapprove of lingering odors." -- rp
Most helpful customer reviews
2 of 2 people found the following review helpful.
A Reel to Real Look at the Days of Radio Gone By.
By Les Bagley
Ray Palla must have spent time in radio broadcasrting. He must have spent time in Austin. And he must have lived there through the 1970s. Otherwise he could never have drawn such an accurate, rich and compelling portrayal of the life of a (maybe) fictional Austin broadcaster, starting and building his career in that era. You don't have to remember how radio was to enjoy this story. Palla creates an accurate background for those that weren't there, so readers can follow right along. But if you do remember the days of dominant AMs, off the wall FMs, and over the top personalities, if you recall the smell of a record library, the scratch of cue burn, and the clunk of a Spotmaster Cart machine, this is more than just a novel; it's a stroll down memory lane. Old disc jockeys will love it! Everyone else will enjoy it. They'll just wonder how much of it is real. Trust me... It ALL is... Mostly!
1 of 1 people found the following review helpful.
I thoroughly enjoyed the read and will anxiously await the next book ...
By LaurieF
SIMPLE TRIPLE STANDARD was completely different than his first book KRILL AMERICA, but Ray Palla drew me into the world of radio just as quickly as Krill America drew me into the life of Krill fishing. Palla tells us about the every day life of a radio DJ, Bryant L. Herman, in the 1970's when radio was going through a major transition from just getting the news to allowing aspiring DJ's to become celebrity personalities. Simple Triple Standard was well written and captures the essence of what makes Austin the music capital of the world. Being an Austinite myself, there were many references to places and people that brought back memories of the Austin I grew up in. Reading about the first Willie Nelson picnic made me feel as though I was there and gave me an insight into how it became the huge event that it is now. I thoroughly enjoyed the read and will anxiously await the next book by this intriguing author.
1 of 1 people found the following review helpful.
Really and truly almost true Simple Triuple Standard
By M. Rucker
Amazing book for only the autor's second. Got some LOL's and even more smiles as it took me back to yesteryear. I'll serve as a factor checker, because I was in and out of Austin, then back again from the summer of '66. Ray remembered every heart-warming detail , up to and including the chalkboard menu at Hut's. And he did all of this while telling a very good story using some of the most delightful, colorful characters you will ever want to meet. Special thanks to the author for solving a lifelong mystery for me . . . . Whatever happened to Jerry Jeff Walker. Looking forward to reading Palla's first book, Krill America.
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